A new category of comfort is formed by Vitra's new product line, the "Bascule": The super relaxer. To launch this special product, we were asked to create a whole new campaign approach for the prestigious and ultra established furniture brand.

The Bascule by Studio Œ, a young female designer duo, is a chair you grow into. Tailored to move. Made for comfort. A peaceful moment at the end of the day, shaped around you. To showcase this, we are taking an intimate and atmospheric approach that highlights rituals of unwinding, recharging and fully immersing into your dreams.